SPANX

2024 - 2026

Under new brand strategy and executive leadership, led all accepts of creative and design direction for the relaunch of apparel and denim categories, integrating proprietary innovation and with a new distinct point of view. Led design and development for all apparel collaborations, including Karla Welch and La Ligne. Partnered with brand marketing on creative concepts for seasonal campaigns and ecommerce.

SPANX x Karla Welch Collab

SPANX x La Ligne Collab

SPANX Authentic 360 Lightweight Denim

Concept and Creative Direction

Collection

SPANX Authentic 360 Denim

Concept and Creative Direction

Collection

SPANX WellSuited

Concept and Creative Direction

Collection

SPANX PerfectFit Ponte

Concept and Creative Direction

Collection

SPANX Stretch Twill

SPANXsculpt™ ReDeFine Denim, A first-to-market denim innovation, engineered with LYCRA FitSense technology. Each style features targeted sculpting zones that are integrated into the yarns within the fabric and are invisible to the naked eye, allowing for the marriage of both comfort and ultimate shaping.