SPANX

2024 - 2026

Led the transformation of SPANX Apparel and Denim by building a new design organization, redefining the product vision, relaunching denim, and integrating innovation-driven product platforms across the business. Partnered cross-functionally to align product strategy, brand storytelling, and commercial objectives during a period of significant category growth.

SPANX x Karla Welch Collab

SPANX x La Ligne Collab

SPANX Authentic 360 Lightweight Denim

Concept and Creative Direction

Collection

SPANX Authentic 360 Denim

Concept and Creative Direction

Collection

SPANX WellSuited

Concept and Creative Direction

Collection

SPANX PerfectFit Ponte

Concept and Creative Direction

Collection

SPANX Stretch Twill

SPANXsculpt™ ReDeFine Denim, A first-to-market denim innovation, engineered with LYCRA FitSense technology. Each style features targeted sculpting zones that are integrated into the yarns within the fabric and are invisible to the naked eye, allowing for the marriage of both comfort and ultimate shaping.