Lizzy Christensen is a design executive, creative leader, and brand builder with nearly 20 years of experience shaping and growing fashion brands. Her career spans founder-led businesses, high-growth startups, direct-to-consumer brands, and global retailers, including SPANX, Free Assembly, Everlane, Gap, Steven Alan, and her own label, Georgia.
Known for her strong product instincts, refined point of view, and collaborative leadership style, Lizzy helps organizations transform creative vision into products that resonate with customers and drive business performance. She brings a unique balance of creativity and strategic rigor, with expertise spanning product strategy, brand building, category expansion, organizational leadership, and end-to-end product creation.
Whether building a brand from the ground up, scaling an established business, or leading transformation within an existing organization, Lizzy helps companies translate creative vision into products that inspire and drive long-term growth. Her experience spans a broad range of product categories, including women’s apparel, denim, intimates, swim, activewear, accessories and emerging lifestyle businesses.
CONSULTING SERVICES
PRODUCT STRATEGY
Product Vision & Positioning
Assortment Architecture
Category Expansion
Product Roadmapping
Consumer & Market Insights
Trend Analysis
Innovation Strategy
Sustainability Solutions
BRAND BUILDING
Creative Direction
Brand Identity Through Product
Product Storytelling
Seasonal Direction
Category Creation
Styling Direction
ORGANIZATIONAL DEVELOPMENT
Team Structure & Organizational Design
Talent Assessment & Recruitment
Leadership Development & Mentorship
Design & Product Process Optimization
Cross-Functional Alignment
DESIGN
Design Direction
Product Development Strategy
Fit & Construction Expertise
Fabric & Material Strategy
Line Finalization & Commercialization
End-to-End Product Creation
*Services can be customized depending on the needs of the client.
CONTACT
lizzy.christensen@gmail.com