GEORGIA
2014 - 2017
Founded and led GEORGIA, a New York-based luxury women's apparel brand built around a made-to-order production model.
Oversaw all aspects of the business, including brand strategy, product creation, design, sourcing, production, marketing, and operations. Developed the brand from concept through launch, gaining hands-on experience across every stage of the product and business lifecycle.
Concept - Creative Direction
Design Boards
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