FREE ASSEMBLY
2019 - 2023
Helped build Free Assembly from concept to launch, leading product strategy, creative vision, and team development across women's apparel and denim. Defined the brand's product identity, built the women's design organization, and established the foundation for a business that has since scaled nationally across Walmart's store fleet.
Key Contributions: Brand Building | Product Strategy | Category Expansion | Team Leadership | Innovation | Business Impact
Spring 2022
Spring 2024
Fall 2022
Fall 2021
